We help others in their efforts to inspire a better world and create our own socially impactful adventures, too. It's a difficult mission, but worthwhile.

VISION

Corporations can be more responsible. Our planet can be more sustainable and the economy more equitable. People can be healthier and happier. Public discourse constructive and inclusive. Hope can overshadow despair, and inspiration can trump apathy.

While there are seemingly insurmountable challenges facing us, there is always a solution. We simply need a collective antidote.

Close your eyes.

Inhale... Exhale...

Imagine a better world.

Now open your eyes. We're here to help realize it.

We have the highest aims: to help awaken a social and spiritual consciousness and transform failed systems. To help counter the material, disheartening and destructive messages too rampant in our culture. To raise ethics and inspire creativity for a more open and compassionate society. To ignite the mind, tickle the emotions, and stir the soul — in all of our constituents: society at large, clients and their audiences, and Collective collaborators.

Ethos

We offer an alternative to conventional paradigms. A place where passion and spirit float freely. Where personal freedoms and expression are encouraged and fun is a virtue. Where quality controls quantity. Where ideas are paramount, integrity is expected, and politics are nonexistent.

We're a consultancy in form but an artists' collective in spirit. We believe that just as art can express the highest ideals of the human spirit and inspire others to positive change, so can communications and entrepreneurial projects. And we believe in the power of a collective of minds to do that.

We also believe in what we'll call considered unconventionality. Transcend the typical — with purpose. Strategic nonconformity, if you prefer. It's often a more difficult approach, but worthwhile — and not only for Czikszentmihalyi's "best moments" (above quote). Creativity — and relevance — in communications is necessary to break through audience ADD caused by the ever-increasing information glut and mind-numbing commercialism of our culture.

It's necessary to penetrate individual consciousness and snap people from their trance.

Truly connect with them. Arouse their intellect and emotions. Engaging them, enlightening them, and inspiring them. People want to be inspired. People need to be inspired.

We differentiate and position organizations with this in mind (see our consulting services). We create content with this in mind. We're strategic and creative. Rational and imaginative.

We are not, however, dogmatic. We like to think we're immune to ideological, social, cultural, political and religious limitations.

These may sound like romantic, utopian visions, but we harbor no Don Quixote complexes. Though we aspire to — and are inspired by — the highest philosophical and spiritual ideals, we are grounded in pragmatic, day-to-day realities.

"If passion drives, let reason hold the reins," advised wise Ben Franklin.

Apply antidote liberally.